How I Got Here
I've always been curious about what makes people pay attention.
Some people travel for the landmarks. I travel with a camera in one hand and a running list of marketing observations in the other. I notice the billboards, websites, social ads, and booking funnels. I overanalyze marketing in airports. I photograph everything. I nerd out over customer journeys. And somewhere along the way, that curiosity turned into a career.
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Today, I specialize in helping Travel SaaS companies build stronger brands, generate qualified demand, and create marketing systems that support long-term growth.​​ Here's how I got here.
From Strategy to Execution
WE SPEAK SOCIALS
May 2026 - Present
My experience with We Speak Socials expanded my understanding of content as a strategic business asset.
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I’ve strengthened my skills in content strategy, personal branding, creator partnerships, and building sustainable creator-led businesses. The program combines creative strategy with the business side of content creation, including client acquisition, offer development, and brand collaborations.
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Key areas of focus:
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Content Strategy: Creating content systems that support brand growth and audience engagement.
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Personal Branding: Building trust and authority through authentic storytelling.
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Creator Partnerships: Understanding how brands can leverage creator content to connect with audiences.
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Business Development: Developing strategies for offers, client relationships, and sustainable growth.
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This experience has reinforced my belief that great content is more than a post. It’s a tool for building relationships, strengthening brands, and driving meaningful business outcomes.
MARKETING
MANAGER, TOMIS
January 2025 - Present
As a Marketing Manager at TOMIS, I develop and execute digital marketing strategies for tourism brands, helping clients improve visibility, engagement, and performance.
Working within a travel technology company, I’ve gained firsthand experience marketing alongside TOMIS’ SaaS solutions, which help tour operators and activity providers understand bookings, customer relationships, and marketing efforts through an integrated platform. This experience has strengthened my understanding of how travel software supports business growth and the challenges these companies face when communicating their value.
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I manage multi-channel campaigns across SEO, paid media, social media, email marketing, WebCRO, and analytics while partnering with clients to develop strategies aligned with their goals.
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Key areas of focus:
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Travel SaaS Marketing: Understanding how technology solutions support tourism businesses and communicating their value to customers.
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Digital Marketing Strategy: Building and optimizing campaigns across key digital channels.
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Performance Marketing: Managing paid media, SEO, and analytics to improve campaign results.
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Content Strategy: Creating content that strengthens brand presence and audience engagement.
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Client Management: Managing multiple accounts and building long-term partnerships.
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This role has strengthened my ability to connect marketing strategy, technology, and customer needs within the travel industry.
SOCIAL MEDIA MANAGER, SOUTH FORK JUNCTION LODGE
September 2023 - January 2026
As Social Media Manager at South Fork Junction Lodge, I managed organic and paid social media strategies to increase brand visibility and audience engagement.
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I developed content calendars, created social media assets, managed Facebook advertising campaigns, and implemented tracking strategies using GA4 and UTM parameters to measure performance.
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Key areas of focus:
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Social Media Strategy: Developing and managing content plans across Instagram and Facebook.
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Paid Social Advertising: Creating and optimizing Facebook ad campaigns while managing monthly budgets.
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Content Creation: Designing graphics and developing content to support brand goals.
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Analytics & Tracking: Implementing measurement tools to track campaign performance and audience insights.
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This experience strengthened my foundation in social media marketing, content strategy, and performance tracking.
DIGITAL MARKETING PERFORMANCE MANAGER, HAGADONE MEDIA GROUP
February 2023 - December 2024
As Digital Marketing Performance Manager at Hagadone Media Group, I managed digital advertising campaigns for tourism brands, primarily supporting clients in Hawaii.
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I developed and executed multi-channel campaigns across SEM, programmatic display, YouTube, streaming TV, and geofencing while collaborating with vendors and internal teams to deliver effective digital solutions.
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Key areas of focus:
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Travel Marketing: Supporting tourism brands with digital strategies tailored to travel audiences.
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Performance Marketing: Managing paid media campaigns across search, display, video, and emerging platforms.
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Campaign Strategy: Developing and optimizing digital campaigns to support client goals.
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Client Enablement: Providing insights and resources to support sales and client relationships.
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This experience strengthened my expertise in digital advertising and expanded my understanding of how travel brands use marketing to reach and engage audiences.
Education Behind the Strategy
M.S. DIGITAL AUDIENCE STRATEGY,
ARIZONA STATE UNIVERSITY
January 2023 - April 2024
This program changed the way I think about marketing.
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Instead of asking, “How do we get more clicks?” I started asking, “Why do people choose one brand over another?”
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My graduate studies focused on understanding how brands earn attention, build trust, and connect with audiences in an increasingly crowded digital world.
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Key areas of focus:
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Audience Behavior: Understanding why people engage, convert, and build relationships with brands.
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Digital Strategy: Creating data-driven strategies that connect content, channels, and business goals.
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Content & Storytelling: Developing digital content that captures attention and creates meaningful connections.
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Analytics & Optimization: Using audience insights, trends, and performance data to improve marketing decisions.
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Digital Communication: Building authentic relationships with audiences across evolving digital platforms.
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This program reinforced what I believe great marketing is all about: it’s not about being louder. It’s about being more relevant.
PROMOTIONS AND DIGITAL MARKETING CERTIFICATE, UNIVERSITY OF IDAHO
December 2022
My digital marketing certificate strengthened my ability to execute data-driven marketing strategies across digital channels.
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The program focused on providing hands-on experience with the tools and tactics brands use to increase visibility, engage audiences, and drive results.
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Key areas of focus:
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SEO: Optimizing digital content to improve visibility and reach.
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Social Media Marketing: Creating strategies that build engagement and connect brands with audiences.
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Content Creation: Developing compelling content designed to inform, engage, and convert.
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Analytics: Using data to measure performance and guide marketing decisions.
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This program helped bridge the gap between marketing theory and execution, giving me the practical skills to build and optimize digital campaigns.
B.S. MARKETING, UNIVERSITY OF IDAHO
August 2018 - May 2022
My undergraduate studies built the foundation for how I approach marketing today.
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My degree focused on understanding customers, identifying opportunities, and developing strategies that help brands create value. Through coursework and hands-on projects, I built a strong foundation branding and strategic decision-making.
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Key areas of focus:
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Consumer Behavior: Understanding the factors that influence customer decisions and brand relationships.
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Market Research: Using insights and data to identify opportunities and make informed marketing decisions.
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Marketing Strategy: Developing strategies that connect business objectives with customer needs.
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Brand Development: Learning how brands differentiate themselves, build trust, and create lasting connections.
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This program taught me that successful marketing starts with understanding the customer. Strong brands don’t just sell products; they create value and meaningful experiences for the people they serve.